Analog instant photography brand Polaroid Originals has teamed up with Californian photographer Parker Day to present “Still Got It” Campaign, a bold and playful series that represents decades of individuality, demonstrating that style is never a question of age. Best known for her hyper-saturated film photography that exaggerates the character of the personalities she shoots, Day’s photo series presents subjects like internet phenomenon Baddie WinkleI, Frances Davis (first wife of Miles Davis, actress, and first black ballerina in the Paris Opera Ballet), musician Shamon Cassette, curator Marc Ransdell-Bellinger, as well as actors Graham Mackie, Darla Parsen and Regina McKee Redwing. Captured in Day’s signature eye-popping style, the photos feature strong characters born from the 60s to the 80s – juxtaposed with individuals in their 60s, 70s, 80s and 90s. Each subject is portrayed with a Polaroid camera from that era, or with the recently launched Polaroid OneStep 2 camera, while the imagery showcases the fashion, hair and makeup of its time. Creative Production by Nathaly Charria.
The series also aims to emphasize how different generations can inspire each other. Special moments have been captured on Polaroid film for decades. The younger generation is now discovering how, in an increasingly digital and disposable world, Polaroid pictures are something to hold onto–this series brings back that good old-fashioned nostalgia with some added spunk.