Natology is proud to share Jos McKain's latest work for White Arrows' Nobody Really Cares. As the main character in the video, McKain presents a chilling performance and choreographed piece that exemplifies an outsider perspective within the social world. Acting and performance are one in the same, as an artist McKain brings stories into reality and this particular video shares just that. Congratulations to White Arrows and Jos McKain for this beautiful collaboration. It's stirred some discomfort amongst critics and praise amongst the avant-garde. Click here to read Noisey's full review. Thanks for the love!