Welcome to HER. You are HER. I am HER. We are within HER
HER is a procession and introduction to the idea of celebrity of Marcel Alcalá as Clown. Based on the entertainment industry and social media’s fetish of celebrity culture, Alcalá performs as the clown. The history of the clown as an archetype plays an important role on talking about class and McDonalization of society. This piece speaks directly to concept of entrance and paparazzi flashes on the red carpet. Alongside works by Christopher Argodale (GURT), Natacha Stolz, Jos McKain, David Tamargo (Alligator Jesus) and DJs Phyllis Navidad (Rhonda Int'l) and Ambrosia Salad. This piece will be documented via Snapchat and Instagram with live broadcast.
Marcel Alcalá (b.1990) creates encounters that upend the expectation of art as a discrete work. Venturing outside of institutional structures, Alcalá contextualizes his work in public space. Often addressing gender, social media, celebrity, and society’s McDonalization, Alcalá’s diverse practice includes performance, live situations, installations, objects, and drawings. Based on identity politics and the future/status of the "brown" body, he creates improve in real time CNX2 (Creating New Content Now). He graduated from The School of the Art Institute of Chicago in 2012, and currently lives in Los Angeles. Recent projects and exhibitions include McPoems at McDonalds Silverlake, Trains at Night Gallery, and commissions by LAXart and Night Club in Chicago. Like the socially necessary figure of the clown that fascinates him, Alcalá uses humor, play, and the absurd to level essential critiques at the extremes and everyday banalities of societal power.