British lifestyle brand Superdry continues its global expansion by exploring the connection between art and fashion at the grand opening of their West Coast flagship store at Westfield Century City. To celebrate the grand opening, Superdry has commissioned a series of photographs by LA-based artist Parker Day featuring an iconic cast of the city’s most influential misfits. The exhibition titled “Portraits” presents Day’s first series of black and white photographs alongside a musical performance by rapper and producer Hodgy. Creative Direction by Nathaly Charria.
“Portraits” is a celebration of individual identity through radical self-expression. Los Angeles inspires artistry and imagination. Day’s signature portraits provide viewers with an insider view to the influencer’s influencers. The exhibition presents a collection of portraits featuring LA style icons HODGY, BRADLEY SOILEAU, MILLIE BROWN, ANN-MARIE HOANG, JOSEPHINE LEE, and ROMAN SIPE wearing Superdry. Additional musical stylings for the evening provided by DJ and model, SHAUN ROSS.
This month-long installation celebrates the diverse culture of the Superdry brand. With the opening of their West Coast flagship store, Superdry redefines how patron and gallery spaces can coexist within a retail environment. Art and fashion have long drawn inspiration from the muse. This exhibition unifies both industries around a cult group of local style misfits. In her portraits, Day captures the raw essence of each subject, styled in Superdry by @mstr_of_disguise aka Ann-Marie Hoang.