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Nathaly Charria

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Nathaly Charria

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The Eraserhead Experience

June 6, 2018 Nathaly Charria
Photo by Yeah Field Trip / Jacob Boll

Photo by Yeah Field Trip / Jacob Boll

The David Lynch Foundation's Festival of Disruption made its NYC debut at Brooklyn Steel on May 19-20, 2018 for the powerful third iteration of the immersive festival experience. Curated by David Lynch, the festival featured a hand-selected line-up of artists, performers, film screenings, meditation, and art including the Eraserhead Experience.

“Erik Martin, one of the festival’s producers, explained...that Lynch acts as the “curator in the truest sense of the word. He likens the creative process to transcendence. . . . He loves to find artists who he thinks are transcendent in each of those spaces—be it music or film or visual art.
”
— Vanity Fair
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Images courtesy of David Lynch Foundation and Yeah Field Trip! 

Upon arrival to the Festival of Disruption, attendees were greeted by dramatic black velvet drapery, inviting audiences to enter the world of David Lynch’s 1977 surrealist cinematic creation, Eraserhead. Presented by the David Lynch Foundation, The Criterion Collection, Polaroid Originals, and Bang & Olufsen; The Eraserhead Experience transported participants into Lynch's "dream of dark and troubling things.” Produced by Experiential Director Nathaly Charria, the high-touchpoint activation lured audiences into The Criterion Collection’s director approved restoration of Eraserhead screened on BeoVision Eclipse, courtesy of  Bang & Olufsen.

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Photos by Char Alfonzo

After stepping through the black drapes and setting foot on the hand-painted checkered floor, guests were surprised to find themselves on-stage, immersed in the realm of the iconic black & white film. In this key-moment the participant becomes The Lady in The Radiator. Through meticulous attention to detail and custom set design provided by Charria and her team, this multi-sensory experiential activation brought to life the feeling that “In heaven, everything is fine.”

To emphasize the instilled feeling of nostalgia, attendees were photographed with one-of-a-kind Polaroid picture, courtesy of Polaroid Originals.

Photo by Kris Mae

Photo by Kris Mae

Proceeds from the festival benefit the David Lynch Foundation, whose mission is reducing toxic stress and trauma among at-risk populations, including victims of domestic violence, veterans suffering from post-traumatic stress (PTS), and underserved urban youth, through the evidence-based Transcendental Meditation technique. The Foundation has reached more than 500,000 people since founding in 2005. For additional information on the work of the Foundation, or to subscribe for news about its programs and events, visit www.davidlynchfoundation.org

Photo by Grant Delin

Photo by Grant Delin

Press Coverage

Vanity Fair
Rollingstone
I-D Magazine
Dazed

Pitchfork
Hyperallergic
Criterion Collection

In Nathaly Charria, Film, Experience, Artists Tags David Lynch, David Lynch Foundation, Festival of Disruption, Eraserhead, Experiential, Polaroid Originals, The Criterion Collection, Bang & Olufsen, Brooklyn Steel, New York City
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