Polaroid Originals made its retail debut as a new lifestyle brand at New York Now trade show 2018. Our team oversaw the development, production, design, and fabrication of the modular display. The goal was to target the lifestyle retail market by presenting the brand to buyers in an inspiring way, which allowed them to imaging how Polaroid Originals would be placed within their retail environments. New York Now is a trade event for buyers sourcing design-led products across the home, lifestyle, handmade and gift spectrum. It takes place in NYC at the Javits Center with 325+ members of the media attending.