01/2017
LA Art Show
Bold Communications
Los Angeles, Ca. 

LA Art Show (LAAS) one of the largest international art fairs in the United States, sought to expand their audience and elevate their social presence. Through curated digital content and storytelling, we developed a social media strategy that increased awareness and reached new audiences. The strategy included a partnership with influencer Love.Watts for exclusive coverage, generating 2,000,000 impressions. LAAS distinct programming addressed the evolving role of the art fair with a powerful presentation highlighting trends in contemporary culture and the art market. The show featured over 120 international galleries alongside special projects by major local and international museums and arts organizations.