11/2017
Superdry presents “Portraits” by Parker Day
Bold Communications
Los Angeles, Ca

British lifestyle brand Superdry continues its global expansion by exploring the connection between art and fashion at the grand opening of their West Coast flagship store at Westfield Century City Mall in LA. To celebrate, Superdry commissioned a series of photographs by LA-based artist Parker Day featuring an iconic cast of the city’s influential misfits. The exhibition titled “Portraits” presents Day’s first series of black and white photographs alongside a musical performance by rapper and producer Hodgy. Creative Direction by Nathaly Charria. 

“Portraits” is a celebration of individual identity through radical self-expression. Day’s signature portraits provide viewers with an insider view of the influencer’s influencers. The exhibition presents a collection of portraits featuring LA style icons HODGY, BRADLEY SOILEAU, MILLIE BROWN, ANN-MARIE HOANG, JOSEPHINE LEE, ROMAN SIPE, and SHAUN ROSS. 

Press Coverage
WWD 
LA Times
Huffington Post
Flaunt Magazine
Live Fast Magazine
Apparel News

Event Images
BFA / Photo Credit: Sansho Scott
Dropbox / Photo Credit: Luke Sirimongkhon
Tada Time / Photo Credit: Tada Time